Uncovering the Mysteries Behind Virtualization

Moderated By:
ESG

Enterprise Strategy Group (ESG) is a leading industry analyst firm that provides strategic guidance and unmatched service to technology vendors, IT professionals, venture capitalists, and institutional investors. An ESG Analyst will host each of the Uncovering the Mysteries Behind Virtualization workshops, including moderating the panel discussion and overseeing the white boarding session with our industry experts.

Lauren Whitehouse, Analyst
laurenw@enterprisestrategygroup.com

Lauren is an ESG analyst focusing on backup and recovery software and replication solutions.

A 20+ year veteran in the software industry, she brings extensive experience in enterprise storage and services to ESG. She served as vice president of marketing for Neartek, Network-1 Security, and BakBone Software, where she developed business, product and go-to-market strategies. Lauren spent 11 years at Cheyenne Software and two years with Computer Associates, where she held a number of leadership roles in software development, product management, product marketing, channel marketing and marketing communications. During her tenure at Cheyenne, she led the marketing efforts for its flagship backup product, ARCserve, contributing to its market dominance.

Lauren has a Bachelor of Science degree in computer science from the State University of New York at Oswego.

Mark Bowker, Analyst
mark.bowker@esg-global.com

Mark Bowker joined ESG in 2006 and currently champions ESG's Data Center Transformation practice, focusing on all things virtualization and cloud computing. In his current role, Mark researches the various virtualization technologies available and the impact these solutions have on IT strategies and the broader marketplace. His other research areas include cloud computing, data center management, and application workload deployment in next generation data centers, as well as the external influences that drive the adoption of these technologies.

Prior to ESG, Mark ran the IT organization for a business consulting and technology services company and is a Microsoft Certified Systems Engineer. He has experience in designing, implementing, and expanding network and system infrastructure for global organizations. Mark holds a BS in Management Information Systems from American International College and a continuing education certificate from Worcester Polytechnic Institute in UNIX administration and C++ programming. He is also a private pilot. You can usually find him flying around the skies of New England on the weekends.